We believe experiences matter. They enhance lives and build brands.
We live to grow our clients’ businesses by transforming behavior through uplifting, meaningful Human Experiences.
- The future is shaped here.
- Change is opportunity—and we love change.
- People and their experiences are at the heart of everything we do.
- Our people are the primary source of our competitive advantage.
- A diverse tribe is a strong tribe.
- The role of technology is to add meaning and value to people’s lives.
- We deliver for our clients by delighting their customers.
Our DNA is unique. Our people are transformational, dynamic, relentless, fearless, tribal, streetwise, switched on, human. We seek out and develop these attributes in our talent and put these qualities to work for our clients.
Powerful experiences are Simple. Meaningful. Real Time. With steadfast focus on these guideposts, we deliver.
We win as one. Through collaboration, people, and technology, we come together to win as an agency and for our clients.
United, all these dimensions of our human experience purpose fuse to create Starcom MediaVest Group, an agency focused on the future—one harnessing transformation spurred by digital, content and analytics and rooted deep in human understanding that sparks insights, big ideas, experience innovations, and business-building results for clients.
To live our purpose and achieve our dream, we developed core capabilities that transform SMG from a media agency to the Human Experience Company:
- Experience Strategy & Planning
- Digital-Led, Cross-Channel Strategy
- Content Creation
- Data & Analytics
- Investment & Activation
- Research & Human Experience Centers for Real-Time Insights from around the Globe
- Multicultural Marketing