The people of Starcom craft the most inventive, effective, inspiring human experiences for some of the globe’s biggest marketers empowered by a unique proprietary approach to creating the Space for Ideas. To determine and act on the best opportunities, they leverage a refined mixture of art and science to identify and activate the best ideas for brands and their audiences. With an unmatched arsenal of human intelligence, data and experience creation resources, Starcom is a globally recognized home for media creativity.
MediaVest believes that the role of marketing in a networked world is to harness shared purpose and voice to ignite communities on behalf of brands. It delivers through Truth & Design, its unique approach to architecting human experiences with impact. With an ever-expanding global presence, world-class, digitally-led talent, a heritage of innovation and industry-firsts, and tremendous marketplace clout, MediaVest is the strategic partner of choice for many of the leading marketers in the world.
“Perspective Takes Form” is the guiding mantra behind Spark Communications as it collaborates with clients and peers. Serving a roster of transformative, dynamic brands, Spark has rapidly evolved since its 1999 launch, and is dedicated to deciphering the cluttered media world, thanks to top-notch talent and pioneering work.
Tapestry and MV 42 lead as the No.1 and No.2 multicultural agencies respectively in the U.S., known for designing media experiences that change consumer behavior in the Hispanic, African, Asian American and LGBT communities.
As market leaders, both agencies have delivered relevant industry firsts in digital, mobile, branded entertainment and social media, more deeply connecting consumers with media strategies based on a total market approach.
In order to capitalize on evolving consumer behaviors, with emerging media and technology serving as the catalyst, LiquidThread was launched to provide custom content solutions across the SMG brands. As expert architects in producing engaging content, LiquidThead advances marketers’ goals by inciting conversations and recruiting advocates for brand properties. It’s a blend of creativity and strategy that is formulated to reach specific consumer groups at the right place and time.
SMG Performance Marketing
We believe ALL media is performance media.
In a world where advanced, active analytics provides the fuel for media executions, we ensure that our partners have access to a wealth of seasoned professionals through SMG Performance Marketing. SMGpm fuses brand experience, local performance and direct response marketing across all channels–digital and traditional–to not only achieve, but surpass our clients’ objectives as well as capture consumers’ attention from the masses to 1:1 human connections.