CHICAGO, February 10, 2010 – Starcom CEO Lisa Donohue has named SVP/Entertainment Director Tom Weeks the new head of the agency’s branded entertainment and content development discipline, effective immediately. A 23-year veteran of the advertising and entertainment industries, Weeks now leads the agency’s award-winning 15+ member team charged with harnessing the power of entertainment, pop culture and trends to create emotionally engaging experiences between consumers and client brands.

Weeks replaces EVP/Entertainment Director Laura Caraccioli-Davis, who parts ways with the agency to join Electus in Los Angeles. Weeks reports to Donohue, and is charged with driving the entertainment and content development services.

Weeks, a 2008 Mediaweek All-Star in the Alternative Media category, has extensive experience and proven success in creating and executing strategic content opportunities, entertainment property tie-ins, cross-platform media programs and beyond for a diverse range of clients – including Kellogg’s, Bank of America, Allstate, Walgreen’s and more. Weeks has led entertainment-centric efforts across various clients and consumer audiences which have won Cannes Lions, Effies, Buzz and Valencia Festival of Media awards.

“Content has taken a center stage in how we go to market for clients, and consumers are demanding more from entertainment in the world of digitization, personalization and interactivity,” said Donohue. “Tom has the right blend of experience, relationships and commitment to lead our entertainment practice in an exciting new direction for our client partners. We can expect more innovative work coming from Tom and our entertainment team.”

Weeks is a member of Starcom’s Management Board.