CHICAGO, February 2, 2010 – Advance Auto Parts, a leading automotive aftermarket retailer of parts and accessories, has announced the selection of Starcom USA as its Media Agency of Record. Effective immediately, the full-service Chicago-based agency will handle all general market media planning and buying responsibilities on behalf of Advance Auto Parts. Tapestry, the Chicago-based multicultural division of Starcom MediaVest Group, will take the lead on multicultural media planning and buying duties.

“As we evolve our organization to deliver more strategic and return-driven marketing programs, we’re excited to team up with Starcom and Tapestry,” said Advance Auto Parts Senior Vice President – DIY and Chief Marketing Officer Greg Johnson. “Both agencies have a track record of innovative thinking in the industry, and have extensive resources in analytics, local activation and multicultural media.”

“We are thrilled that Advance Auto Parts has chosen to partner with Starcom,” said Starcom CEO Lisa Donohue. “Alongside Tapestry, we look forward to providing them with communications thought leadership, a comprehensive strategic vision and high caliber work.”